Customer Testimonials

Great group of staff at this dealership. Alex P went above and beyond with a deal on a certified i4. The car is great and the experience was smooth and low pressure. Nick M is part of their tech team and is also a great ambassador for the brand. Highly recommend getting in touch with Alex and Nick if you are looking for a new or new to you BMW.

Alex P was a great sales agent. Many other have left me without providing promised support. But when I was looking for a difficult to find vehicle that isn't easy to find via the inventory, he actually walked the lot and called me back when he physically found what I was looking for. Amazing and rare to find customer service. Thanks Alex P!

James went out of his way to ensure my remote buying experience was smooth with no surprises. He coordinated vehicle pick up and the condition of the vehicle when it arrived was exactly as represented.

Excellent service! Great advisor! Thank you!

I visited BMW San Francisco after a disappointing experience at another local BMW dealership. Sam, Tomas and John are positively a delight to work with - friendly, professional and responsive. Within two hours, I drove off the lot with a great car and the knowledge that I have a support team nearby for years to come.

I referred two friends, and both bought the car.

Excellent Quick Customer Service!

Great

Henry the salesman at SF bmw was great and knowledgeable. I reserved a loaner car which was great as it took 4 days to get my car back. Thank uou

Wonderful experience, as usual.

Great services

Daniel was fantastic at helping us through getting our car fixed after it was vandalised

Dinu was very professional, friendly, and helpful throughout the entire process. He communicated clearly and addressed my concerns promptly. I really appreciate his excellent customer service

Excellent service

BMW was able to get me in the same day. I was greeted by Daniel who kept me informed of my vehicles status and made the waitime pleasant.

Its not cheap but they take good care of you. And Lawrence is an excellent service advisor.

Love sf BMW

I just moved back to San Francisco and my warranty is expiring next month. I’ve had an annoying rattle that Seattle BMW refused to look at. Henry in service took it in no problems, got it all sorted out quickly, helped communicate along the way, and got it fixed! Honestly, car dealerships can be hit or miss, but I’ll keep bringing my BMW back to Henry 100%. Thanks SF BMW!

This review is for the finance team that works with sales. Absolute worst I have ever encountered. They attempted to sneak in extra fees without me noticing. Fortunately I did, walked out and got a better deal elsewhere. Beware!!!

excellent service from advisor vincent P and the entire team.

I was able to redeem a Coupon from BMWUSA and save money, thanks to my friendly Service Manager Daniel. I would highly recommend to BMW owners. Now my car has fresh batteries, good as new.

Austin smith thank you so much for the great customer service!!! I had an amazing time talking with you and I hope to talk to you more the next time I drop off my car for service.

Had a great buying experience thanks to Michael Tow for a used Mazda SUV at this dealership. Even though it wasnt a BMW, Michael was very patient and kind with us throughout the process starting from setting up an appointment, test drives and finalizing the purchase. At every point in the entire process, Michael was very patient, and honest with us and most importantly not very pushy with the sale. He made the buying experience very pleasant as compared to a lot of other dealerships in the Bay area and that played a crucial role in helping us make a ... Read More

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Google - Oct 20, 2026

Had a great buying experience thanks to Michael Tow for a used Mazda SUV at this dealership. Even though it wasnt a BMW, Michael was very patient and kind with us throughout the process starting from setting up an appointment, test drives and finalizing the purchase. At every point in the entire process, Michael was very patient, and honest with us and most importantly not very pushy with the sale. He made the buying experience very pleasant as compared to a lot of other dealerships in the Bay area and that played a crucial role in helping us make a decision to move forward with the sale with him.

Sean at BMW San Francisco is the kind of salesperson you hope to find. I brought him a client who wanted a new X5 lease this week, and he made it happen without any back-and-forth or surprises. He was responsive, organized and honest throughout, and he delivered the car to her home in Rohnert Park on time and fully prepped. My client was thrilled, and so was I. Highly recommended.

Lawrence Ho and the service staff at BMW SF demonstrate a high level of knowledge and provide the best service.

Great service!

I recently purchased a BMW X3 from BMW of San Francisco and had an excellent experience with Alex P. He was responsive, professional, and easy to work with throughout the process. Alex answered my questions clearly, kept the communication straightforward, and made the buying experience smooth and efficient. I appreciated his honesty, patience, and follow-up. Highly recommend working with Alex P.

I am writing to share my positive experience working with Michael Tow during my recent vehicle purchase. Despite my indecisiveness, Michael was exceptionally patient, helpful, and never pressured me. He helped me carefully weigh my options to find the right secondary vehicle for my needs (and wants). Furthermore, the car arrived earlier than expected, and Michael made himself available on his day off to ensure it was ready for me. I also greatly appreciated the support from General Sales Manager Sammy Godreau, who thoughtfully sent a complimentary BMW baseball cap. Thank you!

This was the second time we have shopped for a vehicle from BMW SF, and the experience was great once again, especially as it is a fair bit of a drive from home. It was a pleasure getting our new BMW X3 lease done with Dinu C. He was very responsive on email, honest in his transactions, gave the best offers, and brought his A-game to the negotiations! 🙂 Would love to lease our next car from him in the future! Big shout out to John Meier from Finance and Francis from Lease-end Inspections as well. Both were a joy to ... Read More

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Google - Oct 10, 2026

This was the second time we have shopped for a vehicle from BMW SF, and the experience was great once again, especially as it is a fair bit of a drive from home. It was a pleasure getting our new BMW X3 lease done with Dinu C. He was very responsive on email, honest in his transactions, gave the best offers, and brought his A-game to the negotiations! 🙂 Would love to lease our next car from him in the future! Big shout out to John Meier from Finance and Francis from Lease-end Inspections as well. Both were a joy to work with and helped get the best deal on our new car!

Great experience with Lucas. Tells me the truth and is very helpful. Appreciate your help!

We live in Sacramento and we love our BMW of San Francisco that we drive almost 2 hours to get our car service! They are the best in the bay area.

Austin Smith did a great job handling 40,000 mile work effortlessly for my part, and found an issue with my front driver side tire, which was replaced.

huge shout out to Ben from the sales department. I got rear ended and felt like my car was unsafe to drive. Brought the car in right before they closed and he was so kind to help me with everything even the mechanics are off the hour.

I had a very pleasant experience shopping at BMW SF. The atmosphere was relaxed and friendly, and the staff was welcoming and helpful without making me feel pressured. The vehicle (used car) I came to see was well prepared, clean, and nicely detailed. I really appreciated the effort they put into making the car ready for a potential buyer. Although I ultimately decided not to purchase a vehicle, I still genuinely enjoyed the shopping experience. It was one of the more comfortable and enjoyable dealership experiences I’ve had.

Terrible customer service. Terrible follow up. Save yourself the headache and shop somewhere else.

Extremely disappointing experience from start to finish. The customer service was poor, the entire process was frustratingly disorganized, and the lack of follow-up made matters even worse. Buying a car should not be this difficult or stressful. Save yourself the frustration and shop somewhere else.

Austin is the best!

Although I didn’t buy a car here, they still kept me waiting in person for 2 days and over 6 hours before selling the car I was looking at right in front of me. This dealership, specifically the GM, is everything that’s wrong with dealerships. They prioritize profit over their community and are not good/trustworthy people. They also responded to my review below with an email. I emailed them 4 days ago and never got a response. Their response to my review is purely performative. They do not care about making anything right.

⭐ One Star It has been over a month since I contacted BMW of San Francisco about the mismatched key blade they gave me when I purchased my Certified Pre-Owned BMW i4. The blade does not fit the vehicle and cannot even lock the glove compartment or access the door with the blade. After repeatedly trying to get this resolved, I still have no solution or meaningful response. So, congratulations to BMW of San Francisco for turning what should have been a simple correction into a month-long example of poor customer service. If you purchase a used vehicle here, check every ... Read More

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Google - Sep 8, 2026

⭐ One Star It has been over a month since I contacted BMW of San Francisco about the mismatched key blade they gave me when I purchased my Certified Pre-Owned BMW i4. The blade does not fit the vehicle and cannot even lock the glove compartment or access the door with the blade. After repeatedly trying to get this resolved, I still have no solution or meaningful response. So, congratulations to BMW of San Francisco for turning what should have been a simple correction into a month-long example of poor customer service. If you purchase a used vehicle here, check every key and accessory before leaving. Do not allow yourself to be rushed out of the dealership after the sale like I was. Make sure both key fobs work and that the mechanical key blades actually fit the vehicle. “BMW Certified Pre-Owned” sounds reassuring, but my experience after the purchase has been nothing like the service you would expect when buying a new BMW. Once the sale was completed, I felt like a second-class customer. BMW of San Francisco had every opportunity to correct a straightforward mistake. Instead, they chose silence.

Brought in my 2016 BMW X3 xDrive28d (115k miles) with error 244800. San Francisco BMW Service offered only one option: replace the DPF. Part $4,433.58 pre-tax, labor about $3,000 — close to $7,500 before tax. This code is widely described as a mileage-based reminder that DPF service life should be checked, not proof the filter is already clogged. They never provided the results of measured pressure on both sides of the DPF or offered a reset of an automatically generated error code. They went straight to replacement. That is not service. That is an upsell. It undermines trust of clients and scares potential buyers off ... Read More

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Google - Sep 5, 2026

Brought in my 2016 BMW X3 xDrive28d (115k miles) with error 244800. San Francisco BMW Service offered only one option: replace the DPF. Part $4,433.58 pre-tax, labor about $3,000 — close to $7,500 before tax. This code is widely described as a mileage-based reminder that DPF service life should be checked, not proof the filter is already clogged. They never provided the results of measured pressure on both sides of the DPF or offered a reset of an automatically generated error code. They went straight to replacement. That is not service. That is an upsell. It undermines trust of clients and scares potential buyers off the BMW brand. Name of service representative that handled my case is Daniel. Nice guy, but...

⭐ 1/5 — Excellent sales experience undermined by finance and no management follow-up I purchased a 2023 Subaru WRX from BMW of San Francisco in April 2025. First, the sales staff were excellent. They were professional, helpful, and made purchasing the vehicle a genuinely positive experience. Unfortunately, the finance portion of the transaction soured what otherwise would have been a great purchase. I never discussed trading in a vehicle with the sales team and never indicated that I wanted to trade anything in. Yet during finance, the representative repeatedly pushed the subject anyway, at one point telling me: “Yeah, I don’t know why people ... Read More

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Google - Aug 29, 2026

⭐ 1/5 — Excellent sales experience undermined by finance and no management follow-up I purchased a 2023 Subaru WRX from BMW of San Francisco in April 2025. First, the sales staff were excellent. They were professional, helpful, and made purchasing the vehicle a genuinely positive experience. Unfortunately, the finance portion of the transaction soured what otherwise would have been a great purchase. I never discussed trading in a vehicle with the sales team and never indicated that I wanted to trade anything in. Yet during finance, the representative repeatedly pushed the subject anyway, at one point telling me: “Yeah, I don’t know why people try to sell their cars themselves. It’s so hard. You should just trade it in and we’ll handle everything.” My question is simple: what vehicle did he think I was trading in, and why was I being pressured to trade in a vehicle when I had never expressed any interest in doing so? Offering to discuss a trade-in is perfectly reasonable. Repeatedly pushing one that the customer never requested is not. During the same interaction, I received a call from my bank while I was preparing to make a significant purchase, so I answered it. The finance representative responded, “Can we focus?” I found that unnecessarily patronizing. I was a customer completing a major financial transaction, not someone who needed to be reprimanded for briefly taking a call from my own bank. The interaction became even stranger when the representative went on an unsolicited tirade about customers who are rude to him. He explained, in substance, that if customers are rude, he makes them go to the DMV and handle their registration themselves rather than processing it for them. Whatever frustrations someone may have with previous customers, describing to a current customer how you intentionally make the process more difficult for people you consider rude is incredibly unprofessional. What ultimately solidified the one-star rating was the complete lack of management follow-up afterward. I originally posted a review describing this experience and also attempted to contact the General Manager directly. I received no meaningful follow-up or acknowledgment. My original review is now no longer visible, so I am reposting my experience. I’m not looking for anyone to be punished, and the sales staff deserve credit for doing an excellent job. I simply expected BMW of San Francisco management to acknowledge and address a legitimate concern about the conduct I experienced during the finance process. I remain open to revising this review once I have spoken with management and received confirmation that these concerns have been appropriately addressed. Until then, this review will remain as an accurate account of my experience.

I am very disappointed with my experience with BMW. After purchasing the vehicle, I discovered significant engine and mechanical problems that required substantial repairs. I contacted BMW to raise my concerns and seek assistance. I was informed that the issue was not their responsibility. I found this response extremely disappointing, especially given the seriousness and cost of the mechanical problems. I am sharing my experience so that other customers can make an informed decision

I purchased a vehicle from this dealership, and unfortunately, the vehicle turned out to have significant mechanical problems shortly after the purchase. Based on the repair estimates I received, the cost to properly repair the vehicle is approximately $15,000. I am extremely disappointed with the condition of the vehicle and the experience overall. I’m sharing my personal experience so potential buyers can have the opportunity to do their own due diligence and have any vehicle independently inspected by a qualified mechanic before purchasing.

Worst dealer in the bay area to do business with i was told my private party sale price on kbb was 19k but when i checked i see 22k and then they make up excuses about reconditioning and to top it off the car i was wanting to buy is way about whats shown on kbb. So its clear they lowball trade ins but overcharge on their inventory

Skip SF for service & maintenance and make the commute to San Mateo. Brought car in for service and was told it would be ready for pick up same day. Got a call at 5:50 that I had ten minutes to come in and pick it up or I’d have to wait until next day. Fortunately, someone stayed a few minutes overtime and I was able to hand off my keys, huge thanks to that employee! Two weeks later, they reach out saying I need something replaced as part of a recall, I send two times that would work and ... Read More

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Google - Jul 30, 2026

Skip SF for service & maintenance and make the commute to San Mateo. Brought car in for service and was told it would be ready for pick up same day. Got a call at 5:50 that I had ten minutes to come in and pick it up or I’d have to wait until next day. Fortunately, someone stayed a few minutes overtime and I was able to hand off my keys, huge thanks to that employee! Two weeks later, they reach out saying I need something replaced as part of a recall, I send two times that would work and never hear back. Today I get a call saying I missed my appointment and that they don’t have the part anyway and have no ETA on new part arrival. So showing up would’ve been a waste of time. Make the trek to San Mateo or Mountain View.

I bought used M4 competition from them. They sold me car with very loud squeaky brakes. It didn’t happen when I test drove it but when I was driving it back home. They are refusing to fix it and even have guts to call it’s normal for M car brakes to squeak. Noise level is extremely loud. DO NOT buy any used cars from them. If any issues arise, they will completely ignore and refuse to fix it. I bought BMW from other dealers and they always fixed if any issues later than on. BMW San Francisco is ... Read More

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Google - Jul 23, 2026

I bought used M4 competition from them. They sold me car with very loud squeaky brakes. It didn’t happen when I test drove it but when I was driving it back home. They are refusing to fix it and even have guts to call it’s normal for M car brakes to squeak. Noise level is extremely loud. DO NOT buy any used cars from them. If any issues arise, they will completely ignore and refuse to fix it. I bought BMW from other dealers and they always fixed if any issues later than on. BMW San Francisco is the only dealer that refused to solve issues. I’m just going to trade this junk and will loose so much money. Hopefully this review will save others from future headaches.

Be careful dealing with SF BMW. If you click on ' get e-price ', a day or two later you'll get an email from Zola Bradley. She's an outside contractor, not part of the dealership. She'll sweet talk you into visiting the dealership. I drove 150 miles to SF BMW to get a trade-in value for my car for a pre-owned car they had on their website. She made the appointment for 7-20-26. The 3 people at the front desk had no idea about what she was doing with me. One of them told me that car had sold the ... Read More

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Google - Jul 20, 2026

Be careful dealing with SF BMW. If you click on ' get e-price ', a day or two later you'll get an email from Zola Bradley. She's an outside contractor, not part of the dealership. She'll sweet talk you into visiting the dealership. I drove 150 miles to SF BMW to get a trade-in value for my car for a pre-owned car they had on their website. She made the appointment for 7-20-26. The 3 people at the front desk had no idea about what she was doing with me. One of them told me that car had sold the day before. I had a few choice words for them when I left. My email exchanges with Zola happened the evening before on 7-19-26. When I got home, I called SF BMW. I asked to speak to a manager. The guy was pretty dismissive of the whole thing. Like ' what do you want me to do? ' He was concerned with my tone of voice, though.

The sales team at this dealership are unreliable and cannot be trusted. BMW of San Francisco advertised on CarGurus a 2022 BMW 3 Series with 46,000 miles as a Certified Preowned Vehicle. When I inquired about the vehicle, I received aggressive attention, pressuring me to come for a test drive, provided me inspection reports, and answered my questions. I was contacted by three people in total. At no time did any person suggest the car was anything other than advertised on CarGurus. I went to see the car, took a test drive, confirmed basic terms of purchase, and asked about the chip on ... Read More

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Google - Jul 15, 2026

The sales team at this dealership are unreliable and cannot be trusted. BMW of San Francisco advertised on CarGurus a 2022 BMW 3 Series with 46,000 miles as a Certified Preowned Vehicle. When I inquired about the vehicle, I received aggressive attention, pressuring me to come for a test drive, provided me inspection reports, and answered my questions. I was contacted by three people in total. At no time did any person suggest the car was anything other than advertised on CarGurus. I went to see the car, took a test drive, confirmed basic terms of purchase, and asked about the chip on the windshield and the state of the battery as noted in the inspection report. I noted that it seemed strange that such items were not addressed for a Certified Preowned vehicle. After going into the office to retrieve notes on the inspection, the sales person came out and informed me the car was not actually Certified, but was "inspected and prepped like a CPO vehicle." since it was indeed not certified, the warranty that was advertised was not available to me. This was a 12 month unlimited mile warranty per the terms of their certified preowned vehicle program. Instead I was offered a 12-month, 10,000 mile warranty with no specific terms. I asked for them to write me an email outlining the situation and providing me a comparison of the original and offered warranty coverages and terms. The sales person said "we can't put it in writing." I followed up that evening, and each day the following two days. I was still not provided any information on the warranty or an explanation of exactly what happened. All the while, and to the date of this review, the car is advertised on CarGurus as a CPO vehicle with the stated warranty. This is clearly bait and switch. Although I incurred no financial damages, I am reporting this incident to the CA Secretary of State's Office of Consumer Protection as a questionable and possibly actionable business practice. I urge you to be cautious and double check all claims by BMW San Francisco. This is shady stuff.

Had mixed experience here. The front desk sales people were amazing, while the back office finance was atrocious, the person was more interested in selling extended warranty and service packages than walk over the documents.

I came to pick up my car after calling ahead to check if it was ready; I was told to come and get it. Now I’ve been waiting here for two hours—no one has apologized, and a manager just came out and told me to be patient. No one can say if or when it will actually be ready. Basically, you risk wasting precious time here—time that dealerships like this simply don't value.

Their cars are fast. I witnessed this courtesy car today driving down Mission weaving in and out of traffic, no turn signals (hey but those are just vanity on BMWs right?). At Mission and Randall the driver cut off a parent and child walking across to school in the crosswalk, then cut in front of the 49 bus. The ultimate driving machine?

Purchased (and paid in full) a used IX M60 on 12/24/25 and as of 125 days later still don't have my title. I cannot sell my car, and the registration and tags are expired with no resolution. Started to escalate at day 60 to no avail. AGM Cahill involved over 30 days ago, no progress. I've had to follow up with them constantly. They first blamed BMW Financial, then DMV. Cannot recommend you purchase a vehicle here based on these facts. This is my 4th and final BMW thanks to BMW SF. Horrible experience. Recommend you stay away. Today I escalated to ... Read More

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Google - Apr 30, 2026

Purchased (and paid in full) a used IX M60 on 12/24/25 and as of 125 days later still don't have my title. I cannot sell my car, and the registration and tags are expired with no resolution. Started to escalate at day 60 to no avail. AGM Cahill involved over 30 days ago, no progress. I've had to follow up with them constantly. They first blamed BMW Financial, then DMV. Cannot recommend you purchase a vehicle here based on these facts. This is my 4th and final BMW thanks to BMW SF. Horrible experience. Recommend you stay away. Today I escalated to BMWNA, Federal Trade Commission (report #201041840), and State Attorney General Office. Love my IX M60 - great car. Just wish I bought elsewhere.

I had a very frustrating and unacceptable experience with BMW of San Francisco. I called in and confirmed the availability of the 2023 BMW i4. Since I live outside of California, the salesperson collected my information and told me it would be forwarded to the Driveway team, which handles out of state transactions. The Driveway representative then contacted me, took my deposit, and explicitly assured me that they had spoken with the dealership and that the vehicle was secured and on hold for me. A couple of days later, the Driveway rep contacted me and informed me that the BMW of ... Read More

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Google - Apr 27, 2026

I had a very frustrating and unacceptable experience with BMW of San Francisco. I called in and confirmed the availability of the 2023 BMW i4. Since I live outside of California, the salesperson collected my information and told me it would be forwarded to the Driveway team, which handles out of state transactions. The Driveway representative then contacted me, took my deposit, and explicitly assured me that they had spoken with the dealership and that the vehicle was secured and on hold for me. A couple of days later, the Driveway rep contacted me and informed me that the BMW of San Francisco had sold the car to someone else, despite having my deposit and my commitment to purchase at least 24 hours prior. Taking a deposit while assuring a customer that a vehicle is secured, only to sell it anyway, is completely misleading and unacceptable. This is not a misunderstanding, it is a clear failure in process and accountability. What is the point of taking a deposit if it does not actually hold the vehicle? All it does is waste the customer’s time, delay financing, and create unnecessary frustration. This is exactly the type of behavior that gives car dealerships a bad reputation, lack of transparency, poor communication, and no respect for the customer’s commitment. If you are considering doing business here, make sure you get everything clearly in writing and fully understand what their “deposit” actually means, because based on my experience, it does not guarantee anything. Very disappointing experience.

They told us the car was registered until 2027 and it turns out it's only registered until 2026. I called them to ask for a refund for the $450 registration fee and they said no. They are untrustworthy and generally not good people. Stay away from them.

Never thought I’d have too give a one star review before but my experience here last week was absolutely horrible. Walked out and bought a car from bmw Berkeley right away. I’d recommend you do the same. Terrible service terrible customer service. Feel bad I have to give a one star review but the experience was that bad.

I recently purchased a new 2026 BMW X3. Before I went to BMW San Francisco, I saw the car I liked in their website. I went the next day, test-drove it and knew it was the one. I was ready to buy it. I thought the entire process was going to be pretty straight forward since everything now is done electronically. Boy I was wrong. The salesperson talked way too much. And then this guy John takes you to an office to try selling you extended warranty and extended maintenance services and I don't remember what else. Really BMW of ... Read More

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Google - Feb 28, 2026

I recently purchased a new 2026 BMW X3. Before I went to BMW San Francisco, I saw the car I liked in their website. I went the next day, test-drove it and knew it was the one. I was ready to buy it. I thought the entire process was going to be pretty straight forward since everything now is done electronically. Boy I was wrong. The salesperson talked way too much. And then this guy John takes you to an office to try selling you extended warranty and extended maintenance services and I don't remember what else. Really BMW of San Francisco? It's 2026 and you are still doing that? AFTER 4 HOURS, I finally left with my new car. I was a returning customer and am never coming back.

We were coming to check out the nissan ultima. We were driving and we are 2 hours out. He called us as we were on the way saying the car is sold. That is not acceptable, they should've told us before we started driving. Don't get a car from this place, they are unreliable people and never answer the call.

The car was good, but the people were horrible. Very sneaky and dishonest in their approach. Gave a lot of false/inaccurate information. Not a pleasant experience. Not recommended at all.

Do NOT buy a certified pre-owned car here. Sold us a lemon x3. At the time if purchase their shady sales person sold us some $1000 stickers that they put in the doors to prevent scratches. We have had to replace the water pump and coolant hoses after driving 30k over four years. They overcharge for labor and say that it was normal wear and tear. I owned an X3 for 11years with almost 100k in mileage and never had to replace the entire engine cooling system. This dealership is shady.

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First time writing a review, but unfortunately I feel I have no choice and hope this gets dealership's attention so this can finally be resolved. I purchased an X7 from SF BMW in February. The sales experience was smooth and professional, and I left feeling confident based on my interactions with the team, including the service manager who personally told me, "Anything you need, let me know." At the time of purchase, I was informed the vehicle only had one key and that a second key would be ordered for me. Despite multiple follow-ups by email and ... Read More

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Google - Jan 6, 2026

First time writing a review, but unfortunately I feel I have no choice and hope this gets dealership's attention so this can finally be resolved. I purchased an X7 from SF BMW in February. The sales experience was smooth and professional, and I left feeling confident based on my interactions with the team, including the service manager who personally told me, "Anything you need, let me know." At the time of purchase, I was informed the vehicle only had one key and that a second key would be ordered for me. Despite multiple follow-ups by email and phone over the past nine months-including April, June, and again recently — I have received no response and still do not have the second key. This became a serious issue recently while traveling out of town, when we temporarily misplaced our only key. Without a second key, we were facing a potentially costly tow and significant delays just to access the vehicle. This was extremely stressful and entirely avoidable, given the amount of time SF BMW has had to fulfill this commitment. I am still simply asking for the second key that was promised at purchase. I would appreciate someone from SF BMW reaching out to resolve this immediately. Happy to report Sammy the from customer service reached out and a second key was produced as promised.Thank you for following up

Disappointing experience at BMW of San Francisco. I purchased a used 2022 Audi SQ5 on October 22, 2025, after seeing an online ad with an additional discount. I called salesperson Fred and clearly explained that I was only interested if the price could be below the advertised amount—I didn't want to waste either of our time if that wasn't possible. He encouraged me to come in anyway, saying he'd work with me and figure out a deal. When I arrived and asked about lowering the price, Fred got defensive and said he could sell it to me for more—... Read More

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Google - Dec 31, 2025

Disappointing experience at BMW of San Francisco. I purchased a used 2022 Audi SQ5 on October 22, 2025, after seeing an online ad with an additional discount. I called salesperson Fred and clearly explained that I was only interested if the price could be below the advertised amount—I didn't want to waste either of our time if that wasn't possible. He encouraged me to come in anyway, saying he'd work with me and figure out a deal. When I arrived and asked about lowering the price, Fred got defensive and said he could sell it to me for more—indicating he might actually increase it. This seemed very rude and off-putting for a customer negotiation. I ended up agreeing to the advertised price, but "rock guard" protection ($700) was added and presented as non-removable. This made the sticker/advertised price feel misleading and not transparent. In finance, John added a GPS add-on (~$1,000) to the contract despite my stating multiple times that I did not want it. He said it would be "offset" through finance charges but couldn't clearly explain how when I asked, and the numbers weren't fully shown upfront. I signed and was heading out when I paused to do the math myself—it was clear the total cost would be higher due to the added amount plus interest over the loan term. It's frustrating when a finance professional claims something will be offset but the actual numbers show otherwise; it feels unfair to customers who don't buy cars every day. As I was heading out, sales manager Admiral asked about my experience. I explained the issues (including the math on the GPS), and he had John redo the contract to remove the GPS fee. However, the rock guard remained required, so I still paid about $700 more than the sticker price—with no additional discount, even though I'd said upfront I wouldn't be interested otherwise. Overall, I felt my time and decisions weren't respected. They also pushed an extended warranty for $6,000, which I declined. Just 64 days later (December 26, 2025), the turbo failed (typically a $3-5K repair) after adding only about 600 miles—we didn't go out much due to weather, so the car was barely driven. I called the sales team on three separate days with no return calls. I followed up persistently, and two sales managers (Admiral & Sam) each promised to check with service and call back within 45-60 minutes, but I heard nothing. They declined assistance with the repair, stating I was a few days past their 60-day/3,000-mile used car warranty and had not purchased the extended warranty—so I was out of luck. The only mention of goodwill was perhaps a free diagnostic, but nothing was guaranteed or followed through. In hindsight, I wish I'd chosen an Audi dealer for a better experience .With such low mileage added and a major issue so soon, I expected more help from a luxury dealership, but felt completely unsupported after the sale. Once they have your money, it seems you're on your own. Do not recommend based on my experience. Buyer beware and manage expectations

Service is slow and they don’t respond to text messages. Was told 2 hours for an oil change which is crazy to begin with and then it ended up taking over 3 hours and they didn’t communicate that it would take longer than originally told

**replying to Nick’s comment - we’ve spoken several times on the phone but Nick won’t acknowledge the myriad issues with my car or honor what his service team said they would do. Emailing seems fruitless until he responds to my most recent simple request to document the many electrical issues with my vehicle. Seems like a nice guy but still the current outcome is far from satisfactory for BMW. Original purchase experience from this dealership was fraught with double talk when we tried to set the purchase agreement terms - I stopped negotiating entirely until a manager ... Read More

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Google - Dec 19, 2025

**replying to Nick’s comment - we’ve spoken several times on the phone but Nick won’t acknowledge the myriad issues with my car or honor what his service team said they would do. Emailing seems fruitless until he responds to my most recent simple request to document the many electrical issues with my vehicle. Seems like a nice guy but still the current outcome is far from satisfactory for BMW. Original purchase experience from this dealership was fraught with double talk when we tried to set the purchase agreement terms - I stopped negotiating entirely until a manager stepped into honor the original agreement I had with the sales rep and ended up leasing the car. Now years later I’ve had a multitude of electrical issues with the car BMW is unable to fix and the service department is obfuscating details on the service work order that will help me get resolution with BMW corporate and trying to ignore me. Has been over a week now since the last repair attempt. I just called for the third time this week to try to speak with a service lead with no success, and was told for the third time someone would call today. In the process, when I pressed for specifics on when someone would call me back given the lack of communication so far, I was unceremoniously hung up on by Jake - I think because he wanted to get back to the employee holiday party. Would recommend going to any other dealer for purchase and repair if you are able.

**Hi Christopher, can you please ask Nick to respond to an email I sent at 5:27 PM on December 19th? I’ve already spoken with a few of your team members and have simply asked for clear written documentation of the issues with my vehicle based on your technician's observations, videos, and descriptions I've provided. They promised it verbally several times -- but haven't followed through. It feels like your team is intentionally trying to keep me from getting any resolution, which is really frustrating since your team also hasn't been able to repair the issues. Could ... Read More

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Google - Dec 18, 2025

**Hi Christopher, can you please ask Nick to respond to an email I sent at 5:27 PM on December 19th? I’ve already spoken with a few of your team members and have simply asked for clear written documentation of the issues with my vehicle based on your technician's observations, videos, and descriptions I've provided. They promised it verbally several times -- but haven't followed through. It feels like your team is intentionally trying to keep me from getting any resolution, which is really frustrating since your team also hasn't been able to repair the issues. Could you please simply properly document the issues as requested and share the updated service work order with me?** Service team is not communicative, obfuscates repair details and information on service records, and can’t fix recurring issues with my car. After a failed repair, have been waiting over a week for a service record to be updated and shared with me - I’ve followed up repeatedly and haven’t been contacted. I just tried to speak with someone else at the dealer and the representative hung up on me. Really surprising customer experience for such an expensive car.

Sold us a lemon, omitted our free 2-month warranty, dodging our calls to run the clock. This dealership took 3-4hrs to sell us a Kia that we discovered has a shudder between 45-65 mph. We though since it had only 30k mi in 5 years, we'd decline a $2k-$3k extended warranty. They neglected to tell us about a free 60 day warranty we were eligible for until calling us 47 days after we purchased the vehicle, insisting we e-sign documents to cover their mistake. Now they're giving me the run around and avoiding my calls. Very questionable ethics.

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I ultimately walked away from a deal here and purchased from BMW of San Mateo (Peter Pan) instead. My experience at BMW SF was disappointing. I was interested in a CPO X5, but the sales process felt rushed and I wasn't given adequate time to test drive the vehicle. Most concerning was the lack of transparency: I was verbally told the vehicle was Certified Pre-Owned, but the paperwork showed otherwise. When I pointed this out, they simply said they 'misspoke.' They were unwilling to negotiate on price, trade-in value, or rates. To make matters worse, the finance team was ... Read More

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Google - Nov 21, 2025

I ultimately walked away from a deal here and purchased from BMW of San Mateo (Peter Pan) instead. My experience at BMW SF was disappointing. I was interested in a CPO X5, but the sales process felt rushed and I wasn't given adequate time to test drive the vehicle. Most concerning was the lack of transparency: I was verbally told the vehicle was Certified Pre-Owned, but the paperwork showed otherwise. When I pointed this out, they simply said they 'misspoke.' They were unwilling to negotiate on price, trade-in value, or rates. To make matters worse, the finance team was incredibly rude and withheld my vehicle registration, which I had to return to retrieve—only to be met with more attitude. The showroom environment didn't help; the loud house music made it difficult to focus on a significant purchase. I’m grateful to Peter Pan BMW for eventually selling me an excellent CPO X5 with a much better experience.

Update: Sammy from BMW made it clear that his response to this review was just for show. I reached out kindly to connect, he responded with attitude and essentially told me that we don’t really need to talk. Overall just incredibly disappointing and very rude people. It’s honestly bizarre. I had an incredibly disappointing and saddening experience here at BMW SF. I purchased a 2018 MINI and as I was driving the car home it completely broke down. It turns out the electronics in the car were not functioning properly on the car and the gas gauge read an ... Read More

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Google - Nov 21, 2025

Update: Sammy from BMW made it clear that his response to this review was just for show. I reached out kindly to connect, he responded with attitude and essentially told me that we don’t really need to talk. Overall just incredibly disappointing and very rude people. It’s honestly bizarre. I had an incredibly disappointing and saddening experience here at BMW SF. I purchased a 2018 MINI and as I was driving the car home it completely broke down. It turns out the electronics in the car were not functioning properly on the car and the gas gauge read an inaccurate number. Essentially, it ran itself dry. I was on the side of the one lane highway headed home to Tahoe and waited for a tow. Admiral at BMW was seemingly incredibly helpful and sent a tow truck up my way to get the car and drop off a courtesy vehicle. However, once they had the vehicle in their possession it was silence. I had to call every time to hear about what was going on with my car and never heard a word from the Sundar who sold me my car. I had to call him and let him know and he said he "was already aware." Odd for him not to reach out at all. I had requested that a full redo of the inspection and safety inspection would be done since it became clear that this was not done thourgouhly before the sale like they had claimed. Three days later when I asked for the report from the mechanic Marlo, who was incredibly helpful in all of this, he said he never received the request that I had sent to Admiral. This leads to the main and frankly disturbing interaction I had with Admiral, the used car manager. I called him after four days of no contact wondering where my car was and what was going on. I had also sent him a request for a warranty as this only seems fair for the hassle I have been through. When I called him he was not aware that my boyfriend was in the room. He raised his voice at me and kept saying "all I have done for you is favors." I do not think this is a favor when my new to me car can not even make it 200 miles. He started saying sexist comments such as "You may drive crazy," trying to blame this whole ordeal on me. He flat out lied about mechanic work on the car and was completely trying to take advantage of me as a young woman. I don't say that lightly, and I have honestly never experienced it before. He was talking over me and when I said I was feeling taken advantage of he said "you stop right there." My boyfriend butted into the call because he was so appalled on what Admiral was saying to me. Admirals tons changed completely and he transferred us to another person to help us. I appreciate the steps BMW took to get me my car back. They took my car to SF and dropped it back off and took care of the expenses. Nick the operations and service director was incredibly helpful, kind, understanding and went above and beyond. However, Admiral put a really sad and negative cloud over this whole experience. I fully feel taken advantage of because of him and that is a really gross feeling. I usually can hold my own but he raised his voice to talk over me, made sexist comments, lied about mechanical work that couldn't even be true if he wanted it to be and made me feel so incredibly small and defeated. I have not fully broke down over a situation before, and he made me feel so terrible that I felt helpless. I wish he did not ruin this.

I searched for a certified-pre-owned (CPO) BMW 330 and found one here at an excellent price. The sales manager Otar Lezhava was super quick with his response and immediately sent over reports and videos of the car. For the test drive, I didn't have insurance so Otar drove the car around a few blocks - barely sufficient to understand the car's condition. What followed with the upper management (the Sales Manager and others) can only be described as the dumbest deal making I've ever seen in any business. They let go of $30K+ to save $30 on a straightforward ... Read More

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Google - Nov 9, 2025

I searched for a certified-pre-owned (CPO) BMW 330 and found one here at an excellent price. The sales manager Otar Lezhava was super quick with his response and immediately sent over reports and videos of the car. For the test drive, I didn't have insurance so Otar drove the car around a few blocks - barely sufficient to understand the car's condition. What followed with the upper management (the Sales Manager and others) can only be described as the dumbest deal making I've ever seen in any business. They let go of $30K+ to save $30 on a straightforward inspection report. First, the Sales Manager refused to acknowledge the BMW College Grad program until I showed it on their website. Then they insisted a Masters degree is a "post graduate degree" and not a "graduate degree" and hence ineligible for the grad discount. 1) WHAT ??? I later went over the CPO inspection checklist to see tires and wheels listed as BENT and *not meeting* BMW CPO standards. They first said that was a "pre-repair" checklist and that all issues have been fixed, but refused any proof initially. Upon standing my ground, they produced a service history record that clearly mentioned "Wheels repair: Declined". The manager then said he would sell the car as-is and not CPO. He changed his mind within a few minutes and said that the wheels will be fixed in a couple days and I can buy the car as CPO. At this point I had already lost most of my trust in the dealership. A day later, they produced another mysterious invoice that said the wheels have been repaired. When I asked them for a wheel alignment report (because the wheels were initially bent), they refused to produce one and practically tanked the deal. Overall, a very frustrating experience that took up most of my time and miles for a week. Otar was corteous throughout this entire ordeal. I wish I could say the same about his managers.

no one is there

My experience with BMW of San Francisco started off well — Jake was initially kind, courteous, and hands-on. However, the professionalism and transparency quickly declined as the process moved forward. Throughout the interaction, I found myself dealing with not one but multiple people, Jake and his manager, Sam. This lack of consistent communication led to confusion, misrepresentation, and unnecessary frustration. I had made it clear that I preferred working directly with one person, but Sam kept stepping in. Because most of the discussion remained verbal and lacked any tangible written documentation — such as a clear offer sheet — my brother stepped in ... Read More

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Google - Oct 27, 2025

My experience with BMW of San Francisco started off well — Jake was initially kind, courteous, and hands-on. However, the professionalism and transparency quickly declined as the process moved forward. Throughout the interaction, I found myself dealing with not one but multiple people, Jake and his manager, Sam. This lack of consistent communication led to confusion, misrepresentation, and unnecessary frustration. I had made it clear that I preferred working directly with one person, but Sam kept stepping in. Because most of the discussion remained verbal and lacked any tangible written documentation — such as a clear offer sheet — my brother stepped in to help obtain the necessary details. Since Jake insisted on communicating via text, I created a group chat with my brother, Jake, and myself to keep everything transparent. At no point did Jake communicate any expectations or boundaries around this. Then, out of nowhere, Sam called me directly about a clearing any confusion re a temporary contract, which I had not requested. I clarified that communication was happening directly with Jake. I also specifically asked for numbers for a 60-month loan, and Sam agreed. Shortly after, Jake abruptly texted saying, “I hear Zuhal and Sam are good to go—see you guys today at 6.” This was false — no such agreement had been made. When my brother asked for clarification and the requested loan numbers, Jake became defensive and later disrespected my brother over the phone — a completely unacceptable way to speak to any customer, let alone someone simply asking for transparency. After the verbal altercation Jake had with my brother he admitted via text that his manager, Sam, was over him and had instructed him to do so. That alone shows a lack of accountability and integrity at the management level. Despite this unprofessional experience, I went to the dealership hoping for an in-person resolution. Instead, I was met with more condescension — Sam patronizingly said to Jake, “Jake, it’s safe to come out,” before Jake appeared, unapologetic and defensive. Only when I directly say “you do recognize where you went wrong right?” did Jake briefly acknowledge his wrongdoing. This entire experience left me extremely disappointed. It’s unfortunate that what began as a positive interaction turned into such an unprofessional and uncomfortable situation. I sincerely hope that BMW of San Francisco addresses this behavior — particularly at the management level — and ensures proper customer service and accountability training for both Sam and Jake. No customer should have to experience this level of miscommunication and disrespect when making a major purchase. I’ll never refer anyone to this location.

This is the worst dealership I have ever interacted with. I was in contact with "Jake" and texted him for further information on a 60 month finance. He did not provide me the information and when I called to ask him for the info, he proceeded to immediately say "I can't text you every 3 seconds, Im dealing with other customers". I still cannot believe I was spoken to like that when attempting to buy a vehicle. Very untrained and very unprofessional. He proceeded to text me afterwards saying "My boss, Sam, was with me and ... Read More

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Google - Oct 22, 2025

This is the worst dealership I have ever interacted with. I was in contact with "Jake" and texted him for further information on a 60 month finance. He did not provide me the information and when I called to ask him for the info, he proceeded to immediately say "I can't text you every 3 seconds, Im dealing with other customers". I still cannot believe I was spoken to like that when attempting to buy a vehicle. Very untrained and very unprofessional. He proceeded to text me afterwards saying "My boss, Sam, was with me and told me what to do". I truly cannot believe SF BMW conducts business like they do. I will never ever step foot in their dealership and will spread the word to everyone I possibly can to never do business with them. Very odd experience Jake & Sam need to be held accountable for their unprofessionalism.

My husband and I were in the process of purchasing a used car from them. SF BMW took our deposit to hold the car and then ended up selling it to someone else. I don't understand how this can happen. We were purchasing the car for our teenager and now have to tell them that the car was sold to someone else.

If you give an inch they take a mile. If you don't look up every little detail they will take advantage. I grossly overpaid for some flushes they told me were very important. Just be aware, they will push anything and everything on you whether or not you need it.

My First BMW — Disappointing Experience Buying my first BMW should have been a milestone, but unfortunately this dealership took the joy out of it. I had negotiated a final price over calls, focusing only on the price itself — there was no mention of removing or excluding features. When I showed up with my spouse, excited to close, I learned that the price had been calculated by leaving out items like maintenance, lease coverage, and theft protection and few other things. This had not been made clear in our earlier discussions. When I raised the concern, both the sales rep and ... Read More

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Google - Sep 27, 2025

My First BMW — Disappointing Experience Buying my first BMW should have been a milestone, but unfortunately this dealership took the joy out of it. I had negotiated a final price over calls, focusing only on the price itself — there was no mention of removing or excluding features. When I showed up with my spouse, excited to close, I learned that the price had been calculated by leaving out items like maintenance, lease coverage, and theft protection and few other things. This had not been made clear in our earlier discussions. When I raised the concern, both the sales rep and manager explained that this was “how the price was built” and that adding these back would cost more. After a long back-and-forth, and with my family there, I felt pressured into agreeing to a higher price just to finalize the deal. What should have been a proud, exciting first BMW purchase ended up stressful and disappointing. For anyone considering buying here: Get every single detail of the deal in writing. Confirm exactly what’s included in the price before you visit. Don’t let the excitement of the moment push you into accepting less than what you agreed on. Sadly, I cannot recommend this location — I left with a car, but not with the experience I hoped for.

I just bought a car less then a month ago. Great car. My job asked for a service report before I can drive clients for work. They refused to give one and were dismissive telling me to buy a Carfax. They literally were looking at the report telling me things on it. Said would call me back, never did. I guess when you get the car they want nothing to do with you until it's service time then you won't be able to stop the messages

I am extremely disappointed with my experience at this dealership. During my visit, I worked with an employee named Fredy, and his behavior was completely unprofessional and unacceptable. Instead of focusing on helping me find a vehicle, he repeatedly made inappropriate sexual jokes and comments, and openly showed unwanted personal interest in me. His conduct made me feel uncomfortable, disrespected, and unsafe in what should have been a professional environment. I came in with genuine interest in purchasing a car, but because of this experience, I no longer felt comfortable doing business here. A dealership should be a place where ... Read More

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Google - Sep 12, 2025

I am extremely disappointed with my experience at this dealership. During my visit, I worked with an employee named Fredy, and his behavior was completely unprofessional and unacceptable. Instead of focusing on helping me find a vehicle, he repeatedly made inappropriate sexual jokes and comments, and openly showed unwanted personal interest in me. His conduct made me feel uncomfortable, disrespected, and unsafe in what should have been a professional environment. I came in with genuine interest in purchasing a car, but because of this experience, I no longer felt comfortable doing business here. A dealership should be a place where customers are treated with professionalism and respect, and unfortunately, that was not the case. I strongly encourage management to take this matter seriously, as no customer should ever have to feel this way while considering such an important purchase.

It's 2025 and BMW of San Francisco still doesn't realize that electric cars don't need the same service as gas cars. Kept getting emails about service from them and even called to let them know I have an EV and they still insisted I needed service. I schedule an appointment, take the car in, wait 30 minutes for someone to help me, and find out my electric car isn't due for a service for another year.

Horrible customer service and experience at this dealership. The sales people have their hands tied by a manager who micromanages everything and doesn’t allow them to give a single quote without his permission. Took 2 hours to get a single payment estimate. The sales associate and the manager then proceeded to hustle us out. Instead of giving a discount which every dealership does, they kept playing with our numbers, faking the discount. They added months, increased deposit, removed GPS. Everything to keep their commission. A complete mess. Worst dealership experience by in San Francisco by far. Honestly no respect for ... Read More

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Google - Aug 6, 2025

Horrible customer service and experience at this dealership. The sales people have their hands tied by a manager who micromanages everything and doesn’t allow them to give a single quote without his permission. Took 2 hours to get a single payment estimate. The sales associate and the manager then proceeded to hustle us out. Instead of giving a discount which every dealership does, they kept playing with our numbers, faking the discount. They added months, increased deposit, removed GPS. Everything to keep their commission. A complete mess. Worst dealership experience by in San Francisco by far. Honestly no respect for customers at all.

had an incredibly disappointing experience that reflected a complete lack of professionalism, transparency, and basic customer service. From the moment I engaged with this business, the service felt disorganized and disingenuous. What was promised at the start of the transaction was completely misrepresented, and I was strung along with vague answers, half-explanations, and inconsistent information that only wasted my time. Rather than addressing concerns directly, the staff would circle around questions, dodge accountability, and redirect conversations with rehearsed lines that made it clear they cared more about the sale than the customer’s experience. The entire presentation was sloppy disconnected, ... Read More

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Google - Jul 25, 2025

had an incredibly disappointing experience that reflected a complete lack of professionalism, transparency, and basic customer service. From the moment I engaged with this business, the service felt disorganized and disingenuous. What was promised at the start of the transaction was completely misrepresented, and I was strung along with vague answers, half-explanations, and inconsistent information that only wasted my time. Rather than addressing concerns directly, the staff would circle around questions, dodge accountability, and redirect conversations with rehearsed lines that made it clear they cared more about the sale than the customer’s experience. The entire presentation was sloppy disconnected, rushed, and filled with empty talk that led nowhere. It felt less like a legitimate customer interaction and more like a performance meant to distract and it was about subtle manipulation, avoiding straight answers, and intentionally delaying the process in ways that wore down my patience and trust. It was a textbook example of how not to treat paying customers. I left the experience feeling frustrated, misled, and deeply dissatisfied. If you’re looking for a business that respects your time and provides honest service, look elsewhere. This was a masterclass in how to drive away potential customers.