Customer Testimonials
I loved Vincent V’s service.
Vincent Viralla has always taken care of me and my car each and every day every time I’ve been to BMW Sa Francisco. Each and every time everything has gone well and has met expectations. Kudos to Vincent and the service, sales ( Sundar), and parts departments. I’m well pleased. Truly, Stephen Maney.
2 cars so far, both great. Great service, value.
Vincent varilla is the best ?
After searching online for a black BMW M2 CS nationwide, I found one close to me. The only thing that was missing were the carbon ceramic brakes. But Alex P made happen: the dealership would upgrade the brakes and take my old Mercedes at a great price. I had a great experience, a great deal and can only recommend this dealership and Alex!
Best service team experience
Good experience buying a used car there.
Exceptional experience buying our new X3 with Alex P at BMW San Francisco. He made the process easy, stayed responsive throughout, and was genuinely helpful without the hard sell. Clear, patient, and easy to work with from start to finish. Would happily work with Alex P again and recommend him if you’re shopping for a BMW.
John Santos is the best. He has been taking care of my cars for many years now and always above and beyond.
Sean provided wxcellent customer friendly service and one of the main reason for us to buy car from BMW San Francisco
Awesome experience! Everyone was super helpful and made the whole process easy. Love my new BMW! Highly recommend BMW of SF!
I’d like to mention Alex P and Sundar T for their attentiveness, courtesy and professionalism. They both assisted us in getting our new BMW X3 and made our experience seamless and pleasant. Thank you and congratulations on a job well done!
Freddy at BMW of San Francisco took fantastic care of me and my vehicle during this past summer. We got a lot of deferred maintenance done and I know that they executed the work as best they could, at the best possible price and I leave off the lot with the most peace of mind knowing that true professional professionals were the only ones under the hood of my car.
My service care person is wonderful! He’s understanding and explains the services I need and the cost upfront. I don’t feel pressured to have services I can’t afford.
Every time I come here service is excellent. Daniel from service is awesome. Everything is seamless to car rental free of charge to excellent work done on my BMW.
Marcelo in the parts department was great!
The sales rep delivered a fantastic experience which in the end resulted in my purchase.
Very efficient, got my car back the same day, very professional employees.
Came in for my regularly scheduled maintenance. Because it is a lease all costs were covered. The BMW service center consistently runs on time and communicates very well.
Love the technician video updates and easy communication via text with my service advisor. Vincent was fantastic!
Salesman James was very knowledgeable and persuasive without being pushy. Made sure my car selection was ready to test drive and answered all questions completely. The experience of buying a car should be enjoyable and James succeeded in making it happen.
Great customer care, great service, great environment.
I always am confident that the service I receive is accurate with safety in mind. Vincent, my service representative is so communative and efficient.
Always a dirst class experience
Michael at BMW of San Francisco was absolutely excellent! From the beginning, he took the time to understand our needs, was attentive throughout the entire process, and made sure we got everything we needed. He truly made us feel like valued customers rather than just another sale.
I would highly recommend Michael to anyone looking for a BMW. He genuinely cares about the customer and is a great example of what a customer-focused salesperson should be. He really is about the customer and making the moment count.
Unfortunately, I can’t say the same about Fred. As a woman, I ... Read More 
Google - Aug 24, 2026
The parts department service tech was extremely nice and patient. I never felt rushed and he was very knowledgeable.
Daniel and Will provided excellent customer service! They were very informative, honest and extremely patient with my concerns and questions.
Great Service Advisors and Great Work! Always loyal to BMW SF
Ask for Alex when you go to BMW of SF. He was communicative and responsive, and made the process as painless as possible for this wary buyer.
John in finance was also great. F&I is the toughest part of the process for me, as I suspect for most people. Like Alex, he was patient and kind.
The car buying experience is usually tiring and often confusing. Both Alex and John answered questions and took “no” for an answer without giving me grief.
Despite living close to a different BMW dealership, I plan to take my business here in ... Read More 
Google - Aug 18, 2026
We worked with Alex P for the lease on Mini Cooper and he has been an incredible person to work with. He took really good care of our preferences right before we started exploring our options, always recommended features that we actually needed and would use, and kept things extremely transparently Love my car, and don’t regret the decision! ❤️
Worked with Michael Tow. Michael was knowledgeable, professional, and went above and beyond to help us with our transaction.
Great service.
Jeff Killoran is the absolute best.service.advisor. ever. Thanks Jeff and BMW of SF!
I recently brought my 2014 BMW 528i to BMW San Francisco for a recall service, and I was very pleased with the experience. Everyone I interacted with was friendly, professional, accommodating, and helpful throughout the visit. The staff made the process easy and treated me with respect.
I appreciate the great customer service and will definitely consider coming back to BMW San Francisco for my next vehicle. If they can offer me a good deal on my 2014 528i, I’d definitely be open to trading it in for another BMW.
Thank you to the entire team for taking good care of ... Read More 
Google - Aug 12, 2026
Lawrence H. at the BMW of SF Service department has been helping us the last couple of times and he has been great! He is very nice and responsive. The pricing has been very reasonable, and lower than what we expected compared with other shops. Thank you!
Alex P made the process of buying my car easy and straightforward. He was knowledgeable, answered all my questions, and never made me feel pressured. Would definitely recommend asking for him if you're shopping for a BMW.
As always John Santos and team made sure to take great care in servicing my 23 year old BMW 330xi. Oil change and pro-active service check. Additionally I really appreciated the loaner car... So I didn't have to delay my errands. To me ...$160 for and oil change and service (with a wash) is fair price for the value I received. John is very patient as I always have a ton of questions.
A friendly, knowledgeable, and efficient staff
As a woman who always gets nervous talking to mechanics because I don't know much about cars, I had a great experience at BMW of San Francisco. Everyone was incredibly kind, patient, and respectful from the moment I called to schedule my appointment, to my service advisor, and even the valet staff. They made the entire process feel comfortable and stress-free. I would 100% recommend their service! Shout out John!
Reliable and trustworthy. Solid service center.
Efficient and effective
I recently had my oil changed at the BMW dealership, and the experience was excellent from start to finish. Scheduling the appointment was quick and easy, and the service advisors were professional and welcoming when I arrived. They checked me in promptly, explained the recommended services, and provided an estimated completion time.
One thing I really appreciated was that they offered complimentary Lyft transportation while my vehicle was being serviced. Instead of waiting at the dealership, I was able to get a ride to my destination and return once my car was ready, which made the entire experience much more ... Read More 
Google - Jul 31, 2026
Always treated well and my car is put to rights
great advisers and great staff-I love coming to SF BMW!
Michael, Ryan, and Alex are awesome to work with and helped me find the car of my future and dreams, in a very timely manner. Couldn't recommend this dealership enough!
Vincent Lam was very helpful and went out of his way to help. I was very happy with his work as a service representative. I was surprised that my car was returned unwashed after 8 days of outside storage. It had drops of oil on it, and a lot of dirt.
Daniel was amazing! A huge help! Had a window replaced and have to say the price was quite shocking to pay out of pocket.
I am in El paso Texas which is practically a 1000 miles plus from San Francisco. It is extremely hard to purchase parts for my car here. I reached out to BMW San Francisco to aquire parts needed. The customer service is exceptional. Everyone was so helpful and willing to assist me in what I needed. I will be forever thankful for I got my car running. I truly recommend them no matter where you are. They are always willing to go that extra mile for you. Thank you all!!!
Daniel, our service advisor is always very detailed in regards to what service I may need. I definitely had prior experience years ago with Elise vehicle but this time with a purchase vehicle everything was above and beyond. I will continue going to Bmw San Francisco.
My service advisor and the team are always going above and beyond. They are exceptional in resolving issues. Even when a tree crush they were able to refer me to their BMW certified auto body shop.
James was great! He was excellent and informative and made my experience easy and pleasant. Thanks James!
Always attentive and helpful in everyway And my bmw is always done on time! Thanks matthew
Great service and wonderful service advisor, Lawrence Hoe.
(Translated by Google) Good weather, good service although I didn't explain myself well (Original) Buen clima, buena atencion aunq no me expilq bien
Very courteous staff. Entire service experience was smooth and painless. I had purchased my vehicle from here as well and had a similar smooth and pleasant experience. Highly recommended.
I have been a repeat customer at SF BMW for over two decades now and just purchased my 4th car from them. They’re impressive and attentive, and always work with you to give you the most reasonable deal - whether lease or finance. I personally always work with Naomi who is truly phenomenal. I have dealt with many sales people at various dealerships and high brands, but none come anywhere close to her integrity and level of professionalism. I would highly recommend her and this dealership.
They came to me to do a recall service for my vehicle which could not have been more convenient and was free of charge.
I had a great experience at SF BMW. Red (Ridvan) took great care to answer all my questions and my wife's as well. I will use SF BMW in the future.
Top notch service and very attentive service advisor 10+ (Lucas Du).